Branding
Brand Guidelines
Vision Statement:
BTB seeks to build a bridge from God’s church to God’s people in diverse communities, with a particular emphasis on the African American/Black population. This vision encompasses fostering inclusion, empowering discipleship, and expanding outreach.
Mission Statement:
BTB exists to evangelize the African American/Black population within the U.S. and Canada by:
Providing leadership, tools, and support for outreach and inclusion efforts.
Advising the UPCI leadership on matters related to diversity and cultural awareness.
Promoting unity and representation within the Body of Christ.
Logos
Control Area:
There must be a clear space around the logo where no other design elements, text, or graphics intrude.
Minimum Size:
The full length of the logo must not be reproduced at a width smaller than 0.75 inches to ensure legibility.
Prohibited Alterations:
Do not misuse the logo in any of the following ways:
Stretching, condensing, or otherwise distorting its proportions.
Using unapproved layouts.
Employing unapproved fonts or colors.
Adding elements within the control area.
Separating elements or using incomplete marks.
Incorporating the logo into other designs without authorization.
Cobranding Requirements:
When cobranding with another entity’s logo, the UPCI logo must be displayed at a height no less than 25% of the height of the other logo.
Variations and Formats:
The logo is designed for versatility, with options for:
Full-color, black-and-white, reversed (white on a dark background), and monochrome versions.
2D, 3D, stylized, embossed, and embroidered applications.
Color and Typography:
Logos must follow the approved color palette and typography guidelines for consistency across platforms and media.
These rules ensure that the BTB logo is consistently represented across all mediums while protecting its integrity and visual identity.
Fonts
To ensure consistency and alignment with BTB and UPCI branding, the following typography standards are established:
For headlines and titles, use the Google Font Montserrat.
The following typefaces are only recommended when the official typeface is not available for use (for example, web text).
